If you have a website, and some traffic, you can be earning money with it!  It’s very easy to ad advertising to your website and make money online.  When done correctly it can even ad value to your site. Adsense is the most well known, but there are a large number of ad programs out there.  When you sign up as a publisher to display Google’s Adsense ads on your site, Google spiders your site to find out what each page that you are going to place an ad on is about.  Google then displays ads that relate to your site in some way.  This is called targeting and it’s what makes the Adsense program work.

 

As a publisher you can choose what sizes of ads you want and where to put them on your page.  You have a number of options like whether to allow image ads as well as text ads, and what sites you do not want ads from appearing on your page.  You get to choose the color schemes and formats to make the ads match the style of your website and web pages.  There are quite a few options for you to choose from to both customize the ads to your site and to determine what types of ads and services you want.  You can even put a Google search box on your site and earn money from that too.

 

Another form of advertising you as a publisher can put on your site is similar to the old banner ads, but it is contextual.  The ads are still banners, but they match the products being advertised to the content of your web page.  These programs pay by ad impressions instead of click-throughs.  This is referred to as CPM or cost-per-thousand. Fifty cents per 1,000 ad impressions is a fairly typical amount paid to publishers for these ads. 

 

Most ad programs limit the number of ads you can place on a page.  The CPM ads I use require any ads to be “above the fold” (Visible when the page loads without having to scroll down).  That’s reasonable since you are being paid in effect for page views, so the advertiser wants to be sure that his ad is actually seen by someone. You could click away without scrolling down and thus the advertiser would have to pay for an impression that did not occur.  I can get 2 ads above the fold, so I make $1.00 for each 1,000 page views.

 
Whether to use the CPM ads depends upon the amount of money the average page view produces.  Some of my sites earn very little from Adsense because the topic of the page is not as valuable to advertisers as others.  If my site is making me $5.00 per 1,000 page views with Adsense, then I won’t be putting the CPM ads up, since I only make $1 per 1,000 page views.  If the site is making less than $1.00 per 1,000 page views with Adsense, then it’s worth putting the CPM ads up, with Adsense below the fold.

 

Adsense doesn’t have an above the fold requirement so I place Adsense ads below my CPM ads.  That way I get paid for every visitor, without them having to click anything, and then there is still a chance they will click on an Adsense ad and make me even more money.

 

Another way to make money from every visitor without the visitor having to click anything is using the new 5 second audio ads from NetAudioAds.  When a visitor lands on your website a 5 second long audio ad plays.  Once the ad has played, the visitor will not hear another ad for at least 3 minutes.  If after three minutes has elapsed, the visitor clicks to another of you pages, he could then hear another ad, or if he refreshes the original page he would hear a second ad. Only one ad per 3 minute period is ever played to any one listener.

 

Not only do you get paid for every visitor even if they don’t click anything, they never leave your site.  With pay-per-click your visitor is gone, but not with 5 second audio ads.  Another neat thing about he audio ad program is it has a referral program that goes down two levels.  If you refer a publisher to the program, you get money when ads play on the referrals website.  If your referral refers another publisher then you make money from those ads as well.  It stops at that point, but by referring lots of new publishers your earnings can really skyrocket. 

 

The audio ads do not interfere with Adsense or CPM ad programs, and they don’t take up any room on your page either!

 

Yet another way to make money online with your website is through affiliate programs. If you become an affiliate, and direct visitors to an advertiser’s website, and the visitor makes a purchase, you get a commission. That’s pretty much how affiliate programs work.

 

So mix and match your advertising for maximum earnings and go take a cruise ship vacation or something.

So much has been said about content you’d think content was the only important part of website optimization. But that would simply not be true. Each and every image you use on your site should be optimized for Search Engine Results Pages (SERP). When using an image or graphic file on a website, you must be sure to name the file correctly. Naming an image or graphic correctly can be crucial when a site is scanned or ‘crawled’ by search engines. For example, if you have a site dedicated to Ferrari’s, you wouldn’t want an image on the site to be vaguely called ‘car.jpg’, instead, giving it a proper name will add relevancy and credibility to what the specific page or website site is about. The “alt tag” or alt attribute is a simple code you can add to your image/graphic and is meant to be another option for non-visual browsers when they come across images. This means that the text is used when the image is not visible on the page. Instead, the alternative text or tag is what’s read. In the article, “Describing Your Images for Better Web Accessibility”, Jennifer Kyrnin from About.com lists a few tips on how to successfully use “alt” attributes or tags:

Be Brief – some browsers will break if the alt text is too long.
Be Clear – don’t be so brief that the context is confused.

Be Contextual – don’t describe the image if it’s meant to be viewed in context.

Don’t display your site’s inner workings just describe the image with useful information. Don’t use it only for search engine optimization – Many websites developers think that if they use “alt” text as an SEO tool, they can “fool” the search engines by using a keyword on the alt tag that is not relevant. However, this can backfire. Because if the search engine decides you are trying to fake your results, your website will be completely removed from the search engine results.

XHTML Title Attributes is another key factor that needs to be added to the different elements on your website such as images/graphics, links, forms, etc. This is a very versatile way to provide more information to visitors or readers on your site. To give you a better example of what this means, if you view sites in modern browsers and hover over images/graphics or links, you’ll see a short title or description come up in a small box. This is a very advantageous way to help optimize your site or specific web page as this will also help that particular page or section of the site become more accessible in search results or page ranking.

If the images or graphics on your current website are not optimized, you are missing out on a very valuable component of Search Engine Optimization.

Please contact us (http://www.izmocars.com/izmoweb/free-website-analysis.jsp) if you would like a free evaluation of your current website.

Same law of attraction applies to the search engine optimization, the website has to be so relevant, familiar and frequently visible, that it attracts more and more search engines and search engine users. The content of the website should be simple and lucrative, brilliantly distributed with keyword phrases that it would attract more users and web spiders, it is because of content users visit the site. Content is what makes search engine rankings higher. Today in this competitive world every Website owner wants his site to figure in the top ten lists, therefore to achieve that peak one has to do is to constantly update your skills and knowledge base with respect to search engine marketing efforts. The most vital thing is when the visitors gets attracted your site, the text on the home page has to be so much engrossing  and simple that it explains and reflects what your message is and automatically more traffic would be attracted to it.

To optimize your site is to get rank in the search engines, by concentrating on search phrases and by promoting these keywords you will begin to build your rank in the search engines.  Search Engine Optimization is undeniably the fastest and hottest channel to attract more traffic. Search engine Optimization is not only about adding the right number of the right keywords to the site, but the important things that are put under consideration are the layouts, web designs, the programming, even the server systems can all affect that website’s optimization.
It is unbelievable but true that very high percentage of the internet surfers start their internet search using a search engine, therefore if your website doesn’t have that attractive and frequent visibility in the search engines, you are at a loss in missing the required quantum of traffic, means it has adverse effect on the business. According to Hitwise, in June, 2009 percentage of U.S. searches among leading search engines providers Google and Yahoo was 74.04% and 16.19% respectively. Search engine marketing in simple words advertising your website on internet through banners, pop-ups, pop unders, and pay per click through search engine giants like Yahoo, Google, Bing (MSN Search) or one can use practice like Pay per link, pay per impression, pay per call or pay per action. It is believed and agreed by the world over that Search Engine Marketing has made an incredibly amazing in-depth research of web sites on the internet which in turn attracted more and more people to use internet.  Search Engine Marketing is less expensive than the conventional marketing, no need to spend money on the conventional ways of advertisement, when search engine marketing is available for 365 days and night and it gives privilege of time.

What is CSS ?

CSS or Cascading Style Sheets is a great tool to add a unique look to your web pages.  CSS enhances fonts, colors, and even the spacing of your web pages.  It is a useful tool to let you separate your HTML content from your style. For example, you can use your HTML file to create and organize the content, but all of the visual presentation including the background, fonts, colors, link effects, text formatting, and spacing are created with a CSS file.

Benefits of CSS

As discussed, CSS makes it easy for you to separate the style and layout of your HTML files from their informational content.  This means you can determine the look of your site in one file, and change the whole site by modifying that single file. It also means you can make your HTML changes by accessing one file.

This structure provided by CSS also means that you can work with your web pages so that they look good on any browser.  For example, a page on Mozilla can look very different than a page seen on internet explorer.  CSS eliminates that difference.

CSS gives you more control over how your pages look because it is a more detailed mechanism than HTML.  HTML wasn’t designed for style, it was designed for document structure.  CSS was designed for style.  This means it is easier for you as a business owner seeking brand development and recognition to define your “look” and give it a unique and consistent feel.

Users say that CSS also prints better than HTML documents.  Important if visitors are accessing your content, which they hopefully are, printing it, and taking it with them or better yet – sharing it with their friends and associates.  Additionally, the pages allow visitors to print the entire page as opposed to the partial pages that HTML often prints.

CSS decreases your page size significantly, making it easier for your visitors to load your site and all relevant graphics and copy.  It also means that your web pages can be seen quickly and clearly with handheld browsers.  This is huge because many people are now surfing the internet on their cell phones, smart phones, and PDAs.  If your site doesn’t load quickly, chances are people are going to leave.  If your site is quickly and clearly accessible – you may have a new customer!  Additionally, it will take up less space on your server if you’re running close to your limit – and save you less money if you’re being charge by bandwidth.  This is because CSS requires less code.

CSS enables you to position the code for your content at the top making your page search engine friendly. Properly marked up, HTML pages can easily found and properly categorized by search engines.

It is also fairly easy for anyone to learn because CSS already uses well-known coding elements and principals.

The benefits of CSS include making your web site:

• Faster to create

• Easier to maintain or change

• More adaptable to fit new and emerging technologies

• Compact

• Neater and cleaner in the HTML code

How do I use CSS ?

Cascading Style Sheets can be used in two ways – internally or externally. When used internally the CSS code is placed within the ‘head’ tags of each HTML file. The HTML code basically looks just like this:











2. Using the @import method, appearing as:

So what method do you choose?  That depends on what you need.  For example, internal is used when a designer needs to style only one page, or different pages with different styles.  Web page designers tend to prefer an external cascading style sheet. This is because, as noted earlier in the benefits list, you will only need to edit one CSS file to change the entire website. Webmasters also find external is better because they are easier to maintain, they’re more compact, and generally the appearance is easier to control and stylize.

Potential Concerns

Not all browsers can read CSS.  This is a real concern; however, the percentage has decreased to the point where less than 1% of browsers are affected.  What sites are affected?  Older browser versions, created before CSS was standard, including Netscape 4.0.  Because the vast majority of browsers are significantly newer than this, and because the World Wide Web Consortium has recommended the use of CSS, making it a widely acceptable and recognizable mechanism around the world, all concerns about using CSS are negligible.

Bottom Line

CSS is a tool that will make your web pages easier to organize and maintain, your website easier to change, your brand potentially stronger, your website more compact and easier to load, your search engine optimization will improve, oh and your pages will just look better.  There really isn’t a reason to not experiment with CSS and integrate it into your web site.  Once you begin using and designing with  CSS, you’ll likely find building sites is more fun, faster, and they look amazing.