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Many website development companies, in earlier times used simple HTML to design websites. However, when certain design needed to be changed, it became very tedious to carry out those changes across all the pages of the website. Cascading Style Sheets, also popularly known as CSS, solved this tiresome task of making changes to every web page or the HTML document
Website development companies started using CSS to make their work easy of formatting the HTML document. Before CSS was introduced HTML tags were used to characterize fonts, tables, headers, paragraphs, and so on. The browser would then read these tags and present a formatted HTML page to the user. Tags for various formatting structures were embedded within the HTML and the content of the website. With more HTML tags getting introduced it became a little difficult for the website development company to manage the content and the presentation of the website. Introduction of cascading style sheets made it possible to separate content from the style of the website. One of the significant advantages of CSS was that it allowed the developers to organize the formatting and content of more than one page at one time

CSS has been evolving for quite some time now and web development companies have been adapting to the latest versions. After scaling out CSS1 and CSS2 versions, CSS3 is currently being developed and is being modularized. There are various ways in which the CSS can be sourced for the HTML page in the browser.

1. Separation of Content and Presentation

Cascading Style Sheets are generally located in files separate from the main code (html, for example), permitting a team’s different members, such as programmer and designer, to focus on their specialties while working alongside each other, thereby avoiding the risk of interfering with each other’s work and affecting the final product.

2. Flexibility

We can compare cascading style sheets to our wardrobe. We remain the same, though we chose our clothing depending on the season.

The same phenomenon occurs in the case of cascading style sheets: You can change the website’s entire design, with no effects on the content, at any moment by just modifying the style sheet.

3. Consistency of Page Design

A website, whether it is dynamic or static, is usually comprised of numerous pages. Maintaining a single, consistent appearance can become a difficult and tedious task if you must copy and paste code each time you create a new page, or want to modify a single aspect across the entire site.

Cascading style sheets link all the pages of a website, speeding up this process and minimizing the work load.

4. Optimization of Load Times, Server Traffic and Content to Code Ratio

After having separated a website’s design and content, the file size is significantly reduced. It is not unusual to see reductions of 50% after switching from tables to CSS. The primary explanation for this dramatic decrease is that presentation information is placed in the external CSS document, called up once when the homepage loads up and then cached (stored) on to the user’s computer. Alternatively, table layouts place all presentation information inside each HTML, which is then called up and downloaded for every page on the site.

Smaller files provide three benefits. Firstly, you noticeably reduce the time it takes the site to load in the browser. Secondly, you reduce bandwidth costs, which for high traffic sites can mean enormous savings. Lastly, your site will rank higher in the SERPs due to a higher content to code ratio.

5. Precision or Elasticity

By utilizing CSS, you can specify the exact size and positioning of the elements that form your pages, including in which pixel the browser should place this or that image, and how high and wide it should be.

At the same time, you can use a host of different measures that permit you to expand or contract the content within the navigational window, independent of the user’s screen resolution.

6. Increase Contact

The more surfers you can allow will inevitably lead to an increase in web traffic and eventually conversions. A CSS-based website is compatible with PDAs, mobile phones, in-car browsers and WebTV.

Also, unlike a tabular layout, you can make an additional CSS document specifically for handheld devices, which will be called up in place of the regular CSS document, thereby ensuring your website is accessible to this lucrative market.

7. Clean Source Code

If you write an independent style sheet, the page’s source code will be less confusing, in addition to speeding up the process of line placement.

Also, a clean code is more accessible to search engines, thereby improving their ability to spider your content, leading to higher rankings in the SERPs.

8. Compatibility and Continuity

The rules established by the CSS-1 specification fixed the design standards, which are maintained and respected in CSS-2. We can assume that the same with be true of CSS-3 as was of its predecessor.

Interestingly, browsers that do not support CSS-3 will not encounter issues when assimilating CSS content since it will always be compatible with CSS-2 or CSS-1. Compatibility with previous CSS specifications will always be guaranteed.

9. Standardization in Front of Proprietary Specifications

The adoption of W3C standards offers the advantage of code compatibility among the different web browsers. The use of “proprietary solutions,” such is the case of numerous labels or patterns used by Mircrosoft. Based on their interpretation of what is and what is not CSS, website creation becomes difficult because two distinct codes must be written to obtain the same result of functioning on the visitor’s browser.

The use of the W3C’s standard CSS will avoid the incorrect appearance of websites in different browsers.

10. Permits the Differentiation of Styles to Print/Visualize on Screen

Using CSS also permits users to view a website’s content in a separate screen and to print.

Although the properties of a sheet of paper and a monitor will never be the same, CSS makes it possible to utilize both mediums and always maintain a clean, orderly and pleasing visual appearance.

Even though the process of switching your website from a table layout to a CSS layout can be long and laborious, the improved usability, reach and search engine rankings can make the time and effort spent well worth it. As Martha Stewarts says, “It’s a good thing”.

In the current scenario, the websites are swiftly populating the web. The design of a website plays a crucial role in its popularity. Properly designed website with good design tactics definitely leads against its competitors.

There exist some simple and highly effective websites that use cascading style sheets (CSS). This functionality is implemented in the websites to improve the web design and to make the website perform better in major search engines. It also helps in grabbing quality traffic for the websites.

Before going further with CSS Web Design, it is important to understand the meaning and application of CSS.

What is CSS and how it is used?

CSS stands for ‘Cascading Style Sheets’ a new functionality widely used for layout and style of web pages. With the help of CSS the presentation and styling code is separated from the actual content in web design. CSS implementation consists of few rules which are stored in separate files with a .css file extension. Then CSS file is linked from the web page using HTML link tag.

In the past decade, tables were the only tool available with the web developers to design the layout of web pages of any website. But with CSS support, web developers now have a choice. There are lots of advantages in terms of web design to separate the presentation code into distinct CSS files.

Here are some excellent web design modes through which the web site design could be made more search engine friendly. These are as follows:

Use CSS to Structure the Document

Content is very important part of any website. Search engine robots read the content of the website and indexed it. By removing the extraneous table tags and replacing them with smaller HTML (div) tags formatted with CSS rules makes it much easier for the robots to read and index the content. This makes the code search engine friendly.

Use CSS to Style the Header Tags

Search engines give importance to header tags. As header tags are used to define page structure and simplify page navigation. Using CSS here makes the header tags appear in nicely formatted and attractive text. This increases visibility of the website in the search engines.

Use CSS to Create Rollover Images

Traditionally, web developers create rollover images using 2D graphics with some complex JavaScript code. This JavaScript code can adversely affect the search rankings of the website. Instead of this creating a normal text link and using CSS to format its appearance is a much better way to create images.

There are number of benefits of CSS over the classic web design techniques.

Benefits of CSS Web Design:

1. Separation of Content from presentation: HTML mark-up, text, graphics and multimedia can be separated from presentation.

2. Consistency: CSS provides a way to apply single style to various pages at a time. For example: to change the background color of all the pages of the site just make a change in CSS and it will be reflected in the entire website.

3. Maintenance: CSS makes the code clean & clear, and more understandable which can be easily edited and maintained.

4. Search engine rankings: With the help of CSS, one can position the content at the top in the page code to make it SE friendly.

5. Fast loading: Table-less design diminish the load time by 25 to 50 percent.